Manufacturing

Title:  LubeChat 240817 English (1)_040917_ 

Duration: 1:37 minutes

Description:  An Overview of Shell LubeChat.

LubeChat 240817 english (1)_040917_ – Transcript

[Background music plays]

Soft instrumental music.

[Text displays]

Introducing Shell LubeChat.

Animated Sequence

The words Introducing Shell LubeChat with a cell phone to the right. The words dissolve leaving just the cell phone in middle of screen.

Narrator

How can I reduce equipment downtime? What’s the best lubricant for my machine? Where can I find answers to help my business? How do I get reliable information?

We understand that you have questions, so we’re bringing you answers, wherever and whenever you need them. Welcome to Shell LubeChat. Answers on demand that will empower your business and help you get the job done.

[Text displays]

BUSINESS NEED: REDUCTION IN DOWNTIME

MAINTENANCE: IN PROGRESS

SEARCHING

LUBRICANT LEVEL LOW – REPLACE NOW

LOCAL SUPPLIERS: SEARCHING

LOCATION

LUBRICANT ANALYSIS

ANSWERS ON DEMAND

 [Video footage]

Man wearing hard hat and protective clothing looks at his cell phone. Large machinery in background. Worker in factory stands in front of a control panel pressing buttons. Worker in protective clothing stands in exterior setting working on tablet. Worker seen walking through factory from behind. Close up of various pieces of moving machinery. Sped up footage of large moving machinery from above.

The words ANSWERS ON DEMAND with cell phone on right zoom into view.

Worker in factory standing in front of a control panel. Back view of men in protective clothing walking outside.

Narrator

Shell LubeChat is the online chat robot that lets you tap into the knowledge of Shell’s global 700 plus lubricant experts, 24 hours a day. With Shell LubeChat on your device you can access technical and safety sheets on Shell Products, find Shell products that are right for your equipment, learn about challenges and solutions implemented in other businesses. Get recommended Shell alternatives to competitor products. Knowledge that will empower your business, day in, day out. Putting reliable information at your fingertips that will help you to increase your productivity. Information that can help you get the job done, to keep your business moving forward.

[Text displays]

ACCESS TO SHELL’S GLOBAL EXPERTISE

SEARCH TECHNICAL LUBRICANT DATA

RECOMMENDED PRODUCTS

INDUSTRY CASE STUDIES

GET RECOMMENDED SHELL ALTERNATIVE PRODUCTS

RIMULA R4X

CHANGE LUBRICANT: EVERY 100,000 KM

POWER COMPANY EXTENDS OIL-DRAIN INTERVAL BY 50%

COMPATIBLE LUBRICANT: SHELL TELLUS M2 MX

[Video footage]

The words ACCESS TO SHELL’S GLOBAL EXPERTISE zoom onto screen with cell phone on right. The information on cell phone screen changing. Man and woman in protective clothing stand in front of large truck, talking. Workers in background. Close up of woman talking on hand held radio receiver. A chart with technical details in background. A cell phone zooms into view showing the Shell LubeChat application on screen. Animated diagrams appear showing the different application benefits. Shot of large moving machinery from above. Words appear in animated diagrams RIMULA R4X, CHANGE LUBRICANT EVERY 100,000 KM. Worker in protective clothing and hard hat looks at screen of cell phone. Animated diagram appears with words POWER COMPANY EXTENDS OIL-DRAIN INTERVAL BY 50%. Worker in protective clothing and hard hat walks through factory towards camera. Animated diagram with words COMPATIBLE LUBRICANT: SHELL TELLUS M2 MX. Worker removes hat and holds it under arm. Aerial shot of trucks on road.

[Text displays]

LUBECHAT.COM

SHELL LUBRICANTS

TOGETHER ANYTHING IS POSSIBLE.

[Video footage]

Shell logo

© SHELL INTERNATIONAL LIMITED 2017

Title:  Shell LubeAnalyst Services Video

Duration: {2:46} minutes

Description:

The true success of Shell Lubricants is owed not only to better lubrication practices, but also to Shell LubeAnalyst services that help identify any performance issues, which can help prevent costly breakdowns.

{Shell LubeAnalyst Services} Transcript

Opens with the Shell Lube Analyst logo.
Woman voiceover:
[“Shell Lube Analyst Services are designed to understand every aspect of what makes your business unique...”]

[Background music plays]

{The music is calm, technical, simple}

Animations show liquid lubricant floating on a white background.
Woman voiceover:
[“…in order to creae a proactive maintenance program to lower your total cost of ownership.”]

One spec of lubricant is in focus, and a Shell LubeAnalyst document appears next to it, detailing its specifications.
Woman voiceover:
[“…in order to create a proactive maintenance program to lower your total cost of ownership. A program that uses accurate reports to monitor your stationary or mobile equipments’ oils over time, to help identify any performance issues, which can help prevent costly breakdowns, and optimize oil drain intervals.”]

The splash of lubricant reappears, floating on the white background. A photo of a large piece of equipment in use appears next to it.
Woman voiceover:
[“Because if a critical piece of equipment breaks down, it can easily cost your company tens of thousands of dollars in repairs and lost revenue.”]

The spec of lubricant reappears, and text appears around it.
Text reads:
[“01 The Right Lubricant. 02 The Right Quantity. 03 The Right Application. 04 The Right Place. 05 The Right Time.”]
Woman voiceover:
[“Getting the right lubricant in the right quantity in the right application in the right place at the right time is in the heart of any good proactive maintenance strategy.”]

Silver cogs animate in and piece together to form a mechanized heart. Zooms in to the moving parts of the heart to find a DNA double helix comprised of the liquid lubricant.
Woman voiceover:
[“But why is it important to have an oil analysis program? Well, think of the lubricant as the blood in your equipment. Analysing your equipment’s oil is just like getting regular blood work, where we analyse and measure its viscosity, get valuable information on any metals that may be present, measure oxidation or additive depletion, and to detect contaminants  - to keep a machine healthy.”]

Zoom back out to view the mechanized heart with moving cogs.

Transition to a photo of a Shell Lube Analyst interacting with a piece of equipment onsite.
Woman voiceover:
[“Through industry standard tests, Shell experts can understand the condition of both the lubricant and the equipment in which it’s used. Wear metals, contamination, water, or fuel may be found. Our lab can then determine if a lubricant is approaching the end of its useful life, or if there is possible internal component wear.”]

The spec of lubricant reappears in focus and splits into 5 droplets, each with a focus circle around it.
Woman voiceover:
[“It also highlights potential trouble spots, and prescribes whatever corrective action, if any, needs to be taken.”]

A globe animates in and rotates, showing the locations on the globe where Shell LubeAnalyst Services are used, indicated with yellow droplets of lubricant.
Woman voiceover:
[“Our unique global platform reaches 95 countries using 27 languages. It’s a single, multilingual, web-based service that’s connected to a worldwide network of laboratories, with over 750,000 samples collected per year from over 50,000 users.”]

While zooming into the globe, the locations, indicated by droplets, connect to each other with lines of lubricant, forming a web/network.
Woman voiceover:
[“Our customers all share the same system, service, and database allowing benchmarking of equipment all across different customer sites around the world.”]

Test tubes appear. Filled with oil samples, they are put into a box with a label and mailed to a lab.
Woman voiceover:
[“And all you have to do is register your site locations and machinery online. Using simple, prepaid sample kits, you take oil samples, attach the check book style sample labels and send them via next day mail to the Shell LubeAnalyst Testing Facility.”]

The splash of lubricant reappears on a white background, rotating.
Woman voiceover:
[“The Shell LubeAnalyst oil condition monitoring program gives your personnel timely and reliable fluid, and machine condition information while your operations are still in motion…”]

The droplet of lubricant is back in focus.
Woman voiceover:
[“…ultimately saving you money on maintenance, reducing downtime,  and improving equipment reliability.”]

Shell LubeAnalyst logo appears.

The screen fades to white.
Text displays:

[“Shell Lubricants
Together anything is possible”]

Music fades.

Shell logo appears.

Title: Shell LubeExpert Services Video

 

Duration: {1:15} minutes

Description:

The true success of Shell Lubricants is owed not only to better lubrication practices, but also to Shell LubeExperts who work to know and support your operations to keep your equipment running at its best.

 

{Shell LubeExperts Services} Transcript

 

A Shell LubeExpert in a black shirt that reads ‘Shell Lubricants’, stands with a black background

behind him.

Shell LubeExpert:

[“In my line of work, everyday is different, but that’s the challenge I enjoy the most.”]

[Background music plays]

{The music is quiet, uplifting, triumphant}

The Shell LubeExpert, with his boots on, leaves his house early in the morning and gets in his

truck.

Shell LubeExpert voiceover:

[“The people, the parts, the problems, especially the solutions, each of them unique, yet all of

them important”]

He drives to a local coffee shop, where the baristas bring him two to-go cups of coffee. He

smiles as he takes them.

Shell LubeExpert voiceover:

[“As a Shell LubeExpert, I’m a part of a team.”]

The two cups in his cup-holders, he drives to work, and hands one to a Shell Lubricants

teammate and gives a friendly handshake.

Shell LubeExpert voiceover:

[“and it’s our job to keep your equipment running at its best and reduce the risk of failure, really

in two ways…”]

The scene changes to mobile equipment in use, hauling materials.

Shell LubeExpert voiceover:

[…First, better lubrication practices. Second, specialized on-site tech support.]

Transition back to the man with the black background behind him, the ‘Shell Lubricants’ logo on

his shirt.

Shell LubeExpert says:

[“This means getting to know you and your operations.”]

Transition to a scene where the ShellLube Expert consults with an operator in a reflector jacket

on-site.

Shell LubeExpert voiceover:

[“I take as much pride in knowing the ins and outs of your fixed plant or mobile equipment as I

do in knowing you personally.”]

The scene changes to mobile equipment in use, hauling materials.

Shell LubeExpert voiceover:

[“I’m here to help you reduce downtime and operating costs by improving your operational

efficiency and your equipment’s lifespan.”]

Transition to a scene where the ShellLube Expert consults with an operator in a reflector jacket

in an office on-site.

Shell LubeExpert voiceover:

[“After all, when your equipment performs the way you need it to, it makes you look good.”]

The scene changes back to mobile equipment in use, hauling materials.

Shell LubeExpert voiceover:

[“And it makes me feel good knowing that I had a small part in it.”]

Transition back to the scene where the ShellLube Expert consults with an operator in a reflector

jacket in an office on-site. They are drinking coffee and laughing.

Shell LubeExpert voiceover:

[“My job is to build relationships and help you improve your operations.”]

The screen fades to white.

Text displays:

[“Shell Lubricants

Together anything is possible”]

Shell logo appears.

Title:  You’d Never Guess – Manufacturing

Duration: 1:06 minutes

Description:

See how Shell Industrial Lubricants don’t just keep manufacturing equipment moving, but your life moving too.

You’d Never Guess Manufacturing - Transcript

[Background music plays]

Bright, uplifting music

[Animated sequence]

Dad walking into living room with a birthday present behind his back. Dad sits down on the couch and gives the present to his son. Son rips open his birthday present and drops the wrapping paper on the floor. Cut to pulp being processed at a paper mill. Cut to papers being printed on a printing press.

[Spoken dialogue]

You’d never guess that the paper and plastics that hold his surprise, depend on something even more surprising.

[Animated sequence]

Son playing with his new toy robot with his Dad. Close up of son and the robot with flashing lights. Cut to a conveyor belt at a factory.

[Spoken dialogue]

You’d never guess that his excitement today was formed in a factory last month.

[Animated sequence]

Father and son chasing each other around a tree in their front yard with the robot. Cut to hands of factory workers on an assembly line. Son running around the tree in his front yard with the robot.

[Spoken dialogue]

Or that his robot flew through hundreds of hands before it reached his.

[Animated sequence]

Son laying on the floor looking up at the robot. Packaged robot toy being put in a box and a factory worker sends the box down a conveyor belt. Wide shot of the inside of a factory.

[Spoken dialogue]

You’d never guess that virtually everything that made his birthday work, works here first.

[Animated sequence]

Ariel shot of shipping containers at a port. Cut to plastic beads being poured into a hopper.

[Spoken dialogue]

Shell Industrial Lubricants are one of the most vital components of the global manufacturing industry.

[Animated sequence]

Cut to plastic water bottles being filled with water by a machine in a factory. Woman sitting on a rock, on the edge of a cliff, drinking water out of a plastic water bottle.

[Spoken dialogue]

From manufacturing the plastics in every part of our lives,…

[Animated sequence]

Man putting a tire on a vehicle in a factory. Car driving down a road.

[Spoken dialogue]

to the rubber that carries our vehicles and keeps us safe,…

[Animated sequence]

Girl writing in a journal on a rock in the woods. Woman grabbing a wooden spoon out of a container in a kitchen. Cut to metals being fired in a factory.

[Spoken dialogue]

to the paper, wood, and metal products we depend on every day.

[Animated sequence]

Cut to cars being assembled by workers in a factory.

[Spoken dialogue]

And yet, it’s more than what keeps the world moving.

[Animated sequence]

Close up of little boy smiling on a couch.

[Spoken dialogue]

It’s what helps make his day special.

[Animated sequence]

Dad and son playing with a dinosaur and the robot outside. Dad chases after his son and playfully picks him up.

 [Spoken dialogue]

And nothing is more important than that to our business.

 [Spoken dialogue – Dad on Camera with his Son in his Arms]

Who would’ve guessed?

[Spoken dialogue – Announcer Read]

Who would’ve guessed?

[Animated sequence]

Fade to a title card.

[Text displays]

See how we impact your life.

www.shell.us/lubricants

[Animated sequence]

Cut to title card with pecten

[Background music plays]

Shell mnemonic

Title: B2BMasterbrand-_042617

Duration: 1:38 minutes

Description:  

A short video about Shell’s commitment to making anything possible for its customers

B2BMasterbrand-_042617 Transcript

[Background music plays]

Bright, uplifting orchestral music.

[Male voiceover]

Any business, no matter how big or small, has a vision of what success means to them.

[Video footage]

Shot of a quarry and ports.

[Male voiceover]

But to achieve success, a business must rely on its most important asset: its people.

[Video footage]

Shots of farming equipment and Shell employees.

[Male voiceover]

People who keep things moving, no matter the challenge.

[Video footage]

Shots of several Shell employees.

[Male voiceover]

Who make the difference. Day in, day out.

[Video footage]

Shots of a city at night.

[Male voiceover]

At Shell Lubricants, we understand that to support our customers’ visions,

We must be more than a supplier.

[Video footage]

Shot of Shell building and oil.

[Male voiceover]

So we use our expertise and industry knowledge to collaborate with our customers

[Video footage]

Shot of oil rig.

[Male voiceover]

And our support is always there
From project inception and beyond
Allowing customers to focus on what matters;

[Video footage]

Multiple shots of Shell representatives.

[Male voiceover]

their ambitions.

[Video footage]

Shot of 18-wheeler on highway.

[Male voiceover]

From keeping manufacturing running 24/7 to moving precious minerals.

[Video footage]

Shots of equipment at manufacturing facility and excavation site.

[Male voiceover]

From powering cities to building superhighways.

[Video footage]

Shots of city at night and highways.

[Male voiceover]

We believe  ‘Together, Anything is Possible’

[Video footage]

Multiple shots of Shell employees working with customers.

[Male voiceover]

We support our customers’ ambitions in three core areas:

[Video footage]

Shot of 18-wheeler on highway.

 

[Male voiceover]

The expertise of our people, our technology as well as the extensive resources of Shell.

[Text displays]

People & Technical Expertise

[Video footage]

Shots of Shell laboratory.

[Male voiceover]

Offering our customers years of knowledge, combined with our commitment and investment in delivering innovative solutions.

[Text displays]

Industry Knowledge

[Video footage]

Shots of ship.

[Male voiceover]

Working closely with customers, distributors and OEMs and understanding what they need to achieve their ambitions.

[Text displays]

Building Relationships

[Video footage]

Multiple shots of Shell employees working with customers and farming customer in a field with equipment behind him.

[Male voiceover]

This enables us to demonstrate long-term sustainable value for our customers.

[Text displays]

Focus on Reliability

Help Lower Total Cost of Ownership

 

[Male voiceover]

Working as one.

Because together we can make things better,

Together we can succeed,

[Video footage]

Multiple shots of Shell employees working with customers.

[Male voiceover]

Together, Anything is Possible.

Shell Lubricants. Together, Anything is Possible.

[Text displays]

Shell Lubricants. Together, Anything is Possible

Shell logo appears onscreen.